We've been around for over 3 decades, and in that time have learned that in order to provide the best possible product for a customer, we needed to be involved in every single aspect of jewelry production.
We're hyper focused on customer satisfaction. No, really.
As wholesalers, we are disrupting the industry by selling directly to consumers instead of, ahem, to middlemen who mark up your goods.
We entered the mining business when customers expressed their outrage over conditions surrounding conflict stones.
We produced an exclusive line of lab-grown diamonds when customers informed us that they didn't want to sacrifice size and purity due to economical constraints.
A % of sales through our piforever.com and yeshivadiamonds.com platform is donated to institutions of higher education as our way of giving back to the community.
We could go on, but the point is this:
We're a family business with one goal in mind that we will relentlessly pursuit.
That smile on your face.